Xiaomi Iphone: how the Xiaomi is catching up with Apple

Why Mi 8 succeeded?


If we go by the recent Xiaomi iPhone spat, I will say, we all have our priorities.  Priorities in every wake of life; including the smart phone selection. Talk the phone and for some of us, have the priority for the price of the smart phone, for some, the brand they want to be associated with, and for rest of us; the value of the money is the most important priority.

For someone, an Iphone has a status symbol and for some, the features of the same iPhone are important. Now, If I have a compromising attitude for a parameter called brand association, I would go for an xiaomi iphone because I am getting the value of an iphone in a xiaomi phone at a lesser price.

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iPhone X Backview
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Mi 8 dubbed as xiaomi iphone

What Actually  Happened?


This goes like this. In a bid to make a xiaomi iphone, Xiaomi has copied Iphone X on the both the rounded corners and notch; on the front of its flagship mi-8 phone. Not just that, the vertical camera bump on the rear of the mi 8 phone looks identical to iphone X. Welcome aboard, you are having a xiaomi iphone or iphone xiaomi in your hand.

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It is no hidden secret that Xiaomi is notorious for copying from the flagship phones from some other famous players in the market. For example, they copied apple in various occasions; be it design of the phone or iPhone OS-like skin on its Operating System  and sometimes even keynote presentations and marketing materials as well. Is it just a coincidence that the naming pattern of Xiaomi iPhone is same as iPhone X was launched on company’s 10th anniversary and Mi 8  was launched on the 8th anniversary of Xiaomi!

Technical Specifications Cemented All The Story


Not just in look and other so called coincidences, here we see into the technical specifications in a glance and we found very similarity in both the phones. Have a look on some of the features of both the phones in this xiaomi iphone controversy:

Mi 8 Iphone X
Release date May 18 September 17
Touchscreen Yes Yes
Weight 175 Gm 175 Gm
Battery capacity (mAh) 3400 Mah 2716 Mah
Colours White, Gold, Light Blue, Black
Screen size (inches) 6.21 5.80
Resolution 1080×2248 pixels 1125×2436 pixels
Processor octa-core hexa-core
Processor make Qualcomm Snapdragon 845 Apple A11 Bionic
RAM 6GB 3GB
Internal storage 64GB 64GB
Processor octa-core hexa-core
camera
Rear camera 12-megapixel 12-megapixel
Rear Flash LED
Front camera 20-megapixel 7-megapixel
Rear camera 12-megapixel 12-megapixel
Wi-Fi Yes Yes
Wi-Fi standards supported 802.11 a/b/g/n/ac 802.11 a/b/g/n/ac
GPS Yes Yes
Bluetooth Yes, v 5.00 Yes, v 5.00
NFC Yes Yes
USB OTG Yes No
Number of SIMs 2 1
Compass/ Magnetometer Yes No
Proximity sensor Yes Yes
Accelerometer Yes Yes
Ambient light sensor Yes Yes
Gyroscope Yes Yes
Barometer Yes Yes

So Much Similarity!


The tussle of Xiaomi iPhone issue started when mi 8 was launched with dual reverse cameras were placed near-identically place of a iPhone X. Also, a glass panel back and aluminum side frames resembled. On the software side, even the placement of power bar and WiFi signal indicator, telcom signal, are similar to that of iPhone X. The Mi 8 model also seemed to be copying the idea of facial unlock feature. Facial unlock feature was the original idea of Apple  only.

There is no doubt that the Mi 8, in the quest of giving iPhone X a run for the money; is heavily  focused on the iPhone X and people found that they were looking actually aXiaomi iPhone. Affordability may be the factor that people are looking for a Xiaomi iPhone just because mi 8 bears more than a resemblance to the iPhone X, it has same features as well.

The Mi 8 Is A Very Good Phone By The Way


In such xiaomi iphone controversy scenario, there are few other aspects of these marketing strategies adopted by Xiaomi.

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The looks and features of xiomi iphone did not disappoint its users. It is not just a copy of Iphone X. It is an excellent phone and it does best justice to its role. At an affordable price, Mi 8  has brought down the exclusiveness access to the features. These features which were in exclusive  domain of the iPhone users only.

The customers of Xiaomi view the mix of quality and brand capped at a lower price cap. The iphone has both characteristics to the highest standards. Understandably, the Xiaomi’s customers are not ready to pay a price four times for an iphone X.  After all, it possesses the same features of a xiaomi iphone in a Mi 8!

Future


The outcome of such strategy adopted by Xiaomi is a success so far the Mi 8 is concerned. Problem with such type of strategies is that over time, these brands fall in terms of quality conscious customer. The brand doesn’t get a customer loyalty and often customer drifts to other brands with no specific reasons to stay.

Xiaomi iPhone has created a positive stir in favour of the company for  time being.  How long  and deep it goes, is not yet tested!

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